Description

This guide is intended to help DOT communications divisions to: develop a strategic framework and strategy for internal and external communications, utilize social media to engage customers, tell the story of your DOT’s performance and its accomplishments, improve employee engagement with a first-rate internal communications program, achieve consistent messaging, develop or refresh the DOT “brand,” and better communicate the DOT mission to the public and stakeholders.

Product Details

Published:

2017

ISBN(s):

9781580246781

Number of Pages:

50

File Size:

1 file , 10 MB